Top Three Online Credibility Builders

One of the biggest ways to raise your online conversion rates is to guarantee to your website visitors that you are a credible website that is not going to take their money. The Internet is full of people trying to scam you out of your hard earned money. For that reason, visitors won’t convert to customers until they know that you’re not going to take their money. The top three ways to build credibility for your visitors is to provide live customer support online, have contact details on every page of your website and have a clear returns policy.

Live customer support software has been around for about five years now. The way the software works is that you have a logo on your webpage which states whether Live Support is available and when you click on the logo a small screen opens that allows you to talk to an operator. Essentially the system allows you to check out about the merchant and talk to their operators like you would on a phone.

From the consumers point of view, the live customer support system gives them confidence in knowing that the service you offer is legit and there are people actually running the service. More so, they feel comfortable that there is a way to actually contact you if something goes wrong or they are not happy with your products.

Having your contact information on every single webpage on your site will build your credibility as well. The reason is that it gives customers the ability to call you easily. If you try to hide away from your customers you will definitely lose sales.

The third step to building online credibility is to have a clear returns policy and instructions on how to return items. While you may not like giving refunds or returns, it is a necessity to have a returns policy because it specifies to the customer how you deal with a refund or with a return. The returns policy simply says these are the steps you must follow in returning the products or getting a refund. By doing this, the customer has confidence that you are a legitimate business.

By following these three steps, you can build your online credibility, increase your customer conversion rate and increase your ROI.

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