Live Chat!

Despite the ubiquity of e-mail and text messaging, people conducting business online want to be able to reach out and talk with someone. Chat Live Software helps people use their conversational skills in the day-to-day business world. That helps explain why companies selling everything from houses to designer clothes to ovens and season tickets are connecting Web customers immediately with a sales clerk while they are shopping online.

Some of the technology used in today’s business world is called ``click to chat,'' which lets online customers ask sales clerks questions in real time, using instant messaging. Another service gaining prominence is ``click to call back,'' in which customers tap on an icon that prompts them for their telephone number so a company representative can call them right back. This system allows for live customer service and helpful people who can create facilitated live support and customer service.

Click to call advertising allows customers to select a link in a merchant's ad and they are then able to immediately text message or speak with someone from the company. Banks or others have used technologies instantly connecting shoppers with merchants since the late nineties. Various companies are now embracing the technology as online spending grows. Some instant-connect services let the consumer initiate contact by pressing an icon on a business's Web page. Other services can help by looking over customers' shoulders as they shop and by dispatching the icon invitation if they seem confused or on the verge of making a purchase.

About twenty percent of people who receive a company-initiated invitation to chat accept. People are spending more than ever on the Web. An estimated two hundred and twelve billion on retail, including travel, auction and event ticket sales, by year-end and industry reports indicate those customers have scant patience for technology problems or delays getting product information.

While eight in 10 people expect their shopping experience online to happen with the same ease as when they are in a physical store, about the same percentage reported they experienced trouble while shopping online, according to a recent survey commissioned. That survey also found that 40 percent of the online shoppers were prepared to abandon their transactions or switch to a competitor if they ran into trouble on one company's Web site.

People need people to talk to. Often, if the experience is not easy enough, you lose the sale because the person wanders off, picks up the telephone and calls someone else. Some companies are betting that instant sales help or technical assistance might prevent them from losing online customers and could even encourage shoppers to spend more. Online chat is a good way to communicate, share, advertise, and get the message across to people that your business is good to invest in, and has good relations.

Back to Articles