Improve your Conversion Rate

The most important thing to Internet marketing is customer acquisition. In other words, converting visitors to buyers or converting visitors to customers. The main factor of customer conversion is getting visitors to your website to take action. They will take action by learning more, signing up, opening an account and buying something.

The first step to converting more visitors is to get prospective clients to come to your website through a variety of different means. These means could be Internet marketing, advertising, promotions or word of mouth.

The landing page of your website is a hard sell. The intent is to drive the visitor to convert into a customer. If your landing page is oriented around a specific product, it should contain all the information necessary to motivate the user to sign up for the product or service. Sign up could mean any number of transactions, from buying to enrolling in a program to creating a user name and password. All landing pages should contain a primary call-to-action to sign up, and a secondary call to learn more about the products or services.

Making your site easy to use is not simply an academic exercise. It relates directly to customer acquisition and conversion. The site must be organized to make the content and navigation as intuitive as possible and to point to the calls to action. An intuitive site allows visitors to reassure themselves that your offerings are right for them and for them to eventually convert to customers. It encourages visitors to explore the offerings to their own level of comfort. The idea is to allow the visitor to intuitively self-select any selling point they need about any of your products or services.

First, you attract visitors, then you send them somewhere relevant and finally you make it simple to sign up. These three simple components can increase your conversion rates dramatically. So are you ready for higher conversion rates?

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