Customer Service for
Every Web Commerce Site
One of the hottest new trends in online customer service
is one-on-one live text chat made possible by live chat software
and ebusiness
software. Many web commerce sites use this software, which allows
a visitor to their site click a button and connect to a customer
service representative immediately.
The way customer service software
such as this works is that you type in your questions and a person
on the other end answers them in real time. Servicing customers
with chat could cost as little as 25 cents per transaction compared
with $1.25 for each phone transaction. This statistic is a true
sign of the reduced customer service costs and reduced interaction
costs that live chat software provides.
Web callback technologies
provide a nearly instant way to communicate as well. Web callback
allows a customer to request help and have a customer service representative
call them back immediately. Combined with browser sharing, forms
collaboration, and screen capture tools it's possible for a customer
service rep to see exactly the same screens and forms.
Unfortunately, many companies find themselves buried under an avalanche
of email and find no effective way to sort messages by topic or
problem. Oftentimes, most of the emails regard the same problems
that visitors are having over and over again. Auto responder software
can reduce email problems by answering commonly asked questions
on the spot. There truly is an automated customer service for every
web commerce site!
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