Common Customer Conversion Mistakes

Many startup online customer service companies are in such a hurry to increase their conversion rates that they make some common mistakes and end up losing customers instead. When trying to convert visitors into customers, avoid these common mistakes.

The first mistake is having no system to record and log prospect information/contact data on incoming ad calls. If you can’t remember who has visited your site, you won’t be able to convert them to buyers. Having a proper data recording system can help increase your customer conversion rates dramatically.

Poor tracking of incoming calls and online hits for source and ad success is another customer service mistake. While having a tracking system is better than having no tracking system at all, if it is doing a poor job of tracking, you won’t convert visitors into buyers.

Always attempt to offer something to a prospect that is on the edge of buying something like free information, a cost savings comparison or an informative video or audio with testimonials. Many online customer service companies fail to take that extra step that pushes a maybe buyer into a converted buyer.

Not directing or leading the prospective conversion towards what you want them to do is another mistake. This is usually caused by not knowing what you want them to do next. Always know what the next step in the sales process should be.

Selling/quoting prices before pre-qualifying the prospect or selling the price instead of unique benefits, payment or service is another mistake. The key to customer conversion is good customer service. If a visitor sees that you are only interested in money and not in what you can do for them, they will not convert into a buyer.

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